What is TenduTV?

TenduTV is a digital network that delivers dance programming to over 500 million screens in 10 countries including televisions, tablets and mobile devices. We distribute our programming through the most technologically advanced network of partners, including iTunes, Amazon, BestBuy/CinemaNow and Hulu, and can reach virtually every screen in and out of the home.

To view our current catalog, click here

We are also proud to have received financial support for our new partnership with the Dance Films Association from the Rockefeller Foundation as part of its Cultural Innovation Fund. We will be using this support to pursue productions featuring New York City based dance companies.

What We Do:

TenduTV delivers high-quality concert dance, documentaries, original programming and screendance to over 500 million screens (a/o October 1st, 2010), and to every household with a broadband internet connection.
TenduTV works closely with creators of dance content to navigate the confusing waters of today’s fast-changing media landscape. We work vigorously to ensure that choreographers are able to enjoy the same protections and revenue opportunities as artists in other fields, without having to limit audience access to their creations.

Why We Do It:

We believe that everybody in the world loves dance. We believe that if we can give audiences the chance to watch dance, they will. We believe that we have an obligation to our audiences to present them with the highest quality performances possible. We actively seek recordings that do more than just show the audience a work – we want recordings that immerse the audience in the work.

For virtually its entire history, the dance world has been limited to two sources of revenue: live performances and government, private or corporate contributions. Meanwhile, video distribution of dance has suffered as a result of complicated rights issues and generally poor video quality. Instead of reaching millions, most companies instead reach thousands, or even hundreds. With these restrictions in place, even the most popular dance companies and dancers must struggle just to survive, and face unnecessary obstacles to reaching their full potential.

We do what we do because we love dance, and we love artists that create it.

Doing It Responsibly:

New technologies have created new opportunities for dance creators to reach global audiences. However, every new door that is opened requires deliberation and responsible action. To this end, TenduTV actively collaborates with leading dance service organizations, management firms, booking agencies and non-profits to ensure that every step forward, no matter how small, is in the best interests of the field and the artistic process.